our story
From a college dorm room to stadiums, cafes, and offices across the country — here's how Earth Brands is redefining sustainable food service.
- April 2021
Earth Cups is Founded
After seeing plastic waste on their college campus, Misha Vitels and Peter Frelinghuysen launched Earth Cups: a plant-based, compostable cup designed to help students Drink Sustainably™
- December 2021
Creating a Community
An ambassador program quickly scaled to 5,000+ sign-ups across 400+ campuses, building early momentum around making sustainability accessible and cool.
- February 2022
Expanding Beyond Campuses
A partnership opportunity with Cisco Brewers sparked expansion into B2B, bringing sustainable cups to coffee shops, breweries, bars, and stadiums nationwide
- April 2022
$2.5M Seed Round
Earth Brands raised $2.5M, led by Mark Cuban, fueling rapid growth and brand visibility
- May 2023
Closed Loop at Princeton
Launched its first large-scale Closed Loop Program, collecting and composting 120,000+ cups
- July 2023
Product Expansion
Expanded beyond cups into a full suite of sustainable foodware: lids, straws, and more!
- November 2023
$4.3M Series A
Raised $4.3M with investors including LionTree and East Dune Holdings
- November 2023
Madison Square Garden Partnership
.jpg&w=3840&q=75&dpl=dpl_6FqvaDrb4emtxhYEBnCAtFDScM4d)
Earth Brands began their partnership with Madison Square Garden, putting the world’s most famous cups into the World’s Most Famous Arena
- March 2024
Earth Base Launch
Opened a U.S.-based facility in Kansas City to streamline production and distribution
- June 2024
Earth Store Launch
Introduced a custom ordering platform for real-time inventory, on-demand ordering, and distribution management
- September 2025
Earth Store Mobile
Launched a mobile app for faster, on-the-go ordering and inventory management
- November 2025
Lifetime Partnership
Partnered nationwide with Lifetime, bringing sustainable cups to fitness communities across the U.S
- March 2026
5 Years of Earth Brands
Five years of replacing single-use plastics with better solutions. Just getting started.
our story
From a college dorm room to stadiums, cafes, and offices across the country — here's how Earth Brands is redefining sustainable food service.
- April 2021
Earth Cups is Founded
After seeing plastic waste on their college campus, Misha Vitels and Peter Frelinghuysen launched Earth Cups: a plant-based, compostable cup designed to help students Drink Sustainably™
- December 2021
Creating a Community
An ambassador program quickly scaled to 5,000+ sign-ups across 400+ campuses, building early momentum around making sustainability accessible and cool.
- February 2022
Expanding Beyond Campuses
A partnership opportunity with Cisco Brewers sparked expansion into B2B, bringing sustainable cups to coffee shops, breweries, bars, and stadiums nationwide
- April 2022
$2.5M Seed Round
Earth Brands raised $2.5M, led by Mark Cuban, fueling rapid growth and brand visibility
- May 2023
Closed Loop at Princeton
Launched its first large-scale Closed Loop Program, collecting and composting 120,000+ cups
- July 2023
Product Expansion
Expanded beyond cups into a full suite of sustainable foodware: lids, straws, and more!
- November 2023
$4.3M Series A
Raised $4.3M with investors including LionTree and East Dune Holdings
- November 2023
Madison Square Garden Partnership
Earth Brands began their partnership with Madison Square Garden, putting the world’s most famous cups into the World’s Most Famous Arena
- March 2024
Earth Base Launch
Opened a U.S.-based facility in Kansas City to streamline production and distribution
- June 2024
Earth Store Launch
Introduced a custom ordering platform for real-time inventory, on-demand ordering, and distribution management
- September 2025
Earth Store Mobile
Launched a mobile app for faster, on-the-go ordering and inventory management
- November 2025
Lifetime Partnership
Partnered nationwide with Lifetime, bringing sustainable cups to fitness communities across the U.S
- March 2026
5 Years of Earth Brands
Five years of replacing single-use plastics with better solutions. Just getting started.
Be Part of the Story
Join the growing community of businesses choosing sustainable food service products.